Creditas Solutions announced a partnership with HDFC Bank to offer its loan and credit card customers a guided and customized debt management tool.

Consumers are still grappling with repayment challenges as Covid-19 continues to grip the country. The platform provides ready-to-deploy solutions for a variety of challenges that users face while managing their credit card and loan payments. With the platform, customers can access their credit account information in real-time, on any device, as well as streamline and automate the repayment process, allowing them to pay when and how they choose.

Sagar Chaudhuri, SVP-Retail Portfolio Management, HDFC Bank said, “Customer experience has been a key driver for us at HDFC Bank. This partnership with Creditas is a step further to offer a holistic and convenient self-service repayment platform for our customers. It aligns with our strategy where we aim to offer our customers convenience, confidence, and guidance, which is a clear differentiator in the banking space. Additionally, this platform will also strengthen our engagement with customers via a digital channel.”

The platform combines machine learning (ML) automation with decision intelligence-based marketing strategies to engage borrowers using empathetic and personalized communication based on each customer’s circumstances. With the platform’s fully personalized landing page, customers can stay up to date with their credit behavior and self-serve to resolve outstanding dues, which ensures a pleasant interaction with the bank.

Anshuman Panwar, Co-founder of Creditas Solutions said, “Creditas Solutions has created a fully integrated digital credit help platform for HDFC Bank’s customers. The self-service platform will support HDFC Bank with specific and sophisticated contextual nudges which will educate the customers and help them navigate the current circumstances.”

The platform offers borrowers a portal that helps them monitor, manage, and repay their dues while providing them with empathetic and tailored guidance on their credit behavior to improve customer experience (CX), especially in turbulent times.