Car rental firm Hertz modernizes and digitizes its customer experience, data analytics, and vehicle telematics capabilities of its mobility platform by collaborating with Amazon Web Services (AWS). Hertz’s goal to lead in electrification shared mobility, and a digital-first customer experience is reflected in its sustained investment in cloud services.

“Tapping the power of the cloud will materially increase our ability to provide better tools to our business in order to serve our global customers. Working with AWS, and its unparalleled experience in the automotive sector, enables Hertz to deliver a best-in-class, digitally led customer experience and accelerate our technology modernization by leveraging a robust suite of services to drive innovation and agility across the enterprise,” stated, Tim Langley-Hawthorne, EVP and CIO, Hertz.

All-digital and EV-centric future car rental experience of Hertz can be accomplished through the partnership with AWS. Hertz can become one of the largest electric fleet rentals in North America by making use of AWS technology to back their investments. The vehicle telematics platform of Hertz can be enhanced by delivering vehicle diagnostics data and adding new products leveraging AWS technology. The contactless pickup, return, and car rentals using Hertz mobile app can also be enabled using AWS technology.

Greg Pearson, Vice President of Worldwide Commercial Sales at AWS, stated, “AWS is helping Hertz to develop new seamless customer experiences, leverage its electric vehicle fleet, and build and scale its global electric vehicle charging infrastructure. By accelerating its cloud migration and adopting AWS analytics and machine learning capabilities, Hertz can unlock the power of customer and fleet data to build personalized, connected vehicle solutions that will improve the overall driver experience, maximize its existing operations, and integrate more sustainable electric vehicles and future mobility options into its operations.”

Hertz will also try to expedite its cloud plan by moving essential infrastructure components from on-premises data centers to Amazon Web Services. This will help the firm achieve its all-digital plan and grow its usage of services, such as the AWS Marketplace, which will provide it access to a wide range of software and integrated technologies that will help it meet many of its strategic IT goals.