HP Inc. unveiled HP Amplify™ Data Insights, a new platform designed to transform data analytics into insights that drive innovation, inspire new strategies, and anticipate customer needs. The platform, which is now available on the HP Partner Portal, combines intelligence from third parties and partner data into one intuitive dashboard, so partners can benchmark performance, strengthen customer relationships, and plan long-term strategies.

Christoph Schell, Chief Commercial Officer, HP Inc., said, “The events of the past 18 months have dramatically altered how customers engage with brands and ultimately make technology buying decisions – data plays a critical role in our ability to both monitors and respond quickly to these evolving customer needs. With HP Amplify Data Insights, HP is delivering on our collaboration promise by turning partner data into deeper insights, designed to deliver more positive customer outcomes and enable long-term partner growth and recurring revenue.”

As a result of HP Amplify’s launch, 98 percent of eligible partners have agreed to report data1. HP has worked closely with these partners to enhance their digital skills and to provide insightful research along the customer journey. HP Amplify Data Insights offers real-time access to multiple datasets catered to each partner’s business based on the more than 1 billion data points uploaded every week.

Through HP Amplify Data Insights, HP partners can analyze data instantly to develop customer segment strategies, forecast purchase propensity, and carry out customer-centric campaigns aimed at influencing the buying journey. The ability to use data effectively will make partners dynamic, trusted sellers in an age when insights are the new currency of business.