A Global provider of customer experience management (CEM) solutions – Startek – was recognized for Excellence in Strategic Partnerships by IAOP®, the International Association of Global Outsourcing Professionals. Startek has been recognized for its successful deployment of digitally-enabled customer engagement strategies for a leading automotive company, which led to lower cost of service, increased savings, and a better customer journey.

According to Debi Hamill, IAOP CEO, “True collaboration is an essential component of any successful partnership. We see this every year in our Global Outsourcing 100 applicants that are contributing their success to strategic partnerships. For that, IAOP is thrilled to congratulate Startek as a recipient of the 2021 Excellence in Strategic Partnerships Recognition.

The Excellence in Strategic Partnerships list is a recognition of organizations demonstrating excellence in collaboration, innovation, and outcomes while focusing on the impact and value of the innovations involved. IAOP’s recognition of Startek’s work is a validation of its ongoing efforts to adopt disruptive technologies and advanced digital CX strategies, which together provide speed, ease, and significant process optimization to its clients.

Aparup Sengupta, Executive Chairman, and Global CEO, Startek, said, “Today, digital capabilities and automation are at the core of any CX transformation program to make business processes agile and intelligent. It is heartening to know that through our innovation platforms and CX strategies, we were able to help a global automotive leader generate long-term value and accelerate digital adoption. We are honored to have received this recognition from IAOP and will continue working to strengthen our digital and automation solutions across our clients.”

Startek was recognized for implementing an innovative and effective omnichannel engagement strategy across multiple business units and divisions of its automotive client. The Startek engagement strategy encompasses consulting services, omnichannel execution, and customer intelligence analytics to optimize customer engagement. In addition, implementation of this solution involved overhauling and re-mapping customer touchpoints for a consistent customer experience as well as integrating data sources to support analysis and insight across the enterprise.