A personalized loyalty solutions provider, Exchange Solutions, has partnered with INDOCHINO, a leader in custom apparel. INDOCHINO will benefit from the partnership by taking advantage of ES Engage, Exchange Solutions’ digital commerce personalization product.
With ES Engage, retail brands can offer 1:1 promotion in real-time, at scale. As consumers or browsers shop online or with an app, ES Engage displays personalized offers based on a simple tag-based implementation. With this approach, retailers can create offers at the moment to provide consumers with the right incentive at the right time, while remaining profitable, eliminating the need to rely exclusively on mass, deep discounts to drive revenue.
Paul Rivietz, Vice President of Mid-Market Sales, said, “Our goal at Exchange Solutions is to create deeper, more meaningful relationships between retailers and consumers by capitalizing on key, real-time interaction points. Made-to-measure is a very personal experience, so 1:1 eCommerce offer placement is a natural fit for INDOCHINO. They’re an incredible brand and we look forward to supporting their continued growth and success in partnership.”
INDOCHINO quickly realized the impact a personalized 1:1 offer can have on digital sales, especially since custom suits are considered purchases. First-time customers will complete their shopping experiences with confidence if the right offers are made at the right time, whereas existing consumers will be encouraged to try something new.