Infobip, a global leader in omnichannel engagement, has decided to enter a partnership with a customer communications management and business process outsourcing company, Data Cohorts, to enhance customer experience.

Infobip empowers companies to engage efficiently with customers through a wide range of secure and authentic tools and messaging channels. They offer solutions like conversations, answers, and moments and allow companies to interact with customers to provide personalized support within a rapidly changing digital market. Following this collaboration, Data Cohorts can help insurance companies maintain customer relationships and engage with them on multiple channels. Infobip will help Data Cohorts to overcome the complexities of customer communication and allow them to deliver enhanced and comprehensive data and document processing solutions.

George Ni, Regional Director of Partnerships and Alliances APAC, Infobip, commented, “Deploying an omnichannel solution is essential for brands in consumer communications today, which has been defined by the diverse preferred communication platforms of consumers. Driven by customers’ expectations, the Malaysian insurance industry is also expected to deliver a superior customer experience, as consumers today expect brands to have an ‘always-on’ and personalized communications approach, to help resolve their queries faster. To address this, we are excited to partner with Data Cohorts to deliver a total solution required for the industry, to help brands achieve their business goal in this digital landscape while speeding up their digital transformation journey.”

This partnership is aimed at strengthening Infobip and Data Cohorts’s position within the financial services and insurance sector. The idea is to provide a unified communications platform to enhance customer experience through improved digital solutions. The combination of Infobip’s CPaaS, SaaS solutions, and Data Cohorts products will help life insurance companies offer personalized omnichannel customer engagement services.

Hor Yew Jin, Co-Founder and Chief Executive Officer at Data Cohorts, said, “By integrating Infobip’s expertise in CPaaS and SaaS communication solutions, we can provide a wider range of offering to incisively address our clients’ challenges and to effectively communicate and establish meaningful relationships with their customers. Through this partnership, our clients have the flexibility and scalability to deploy the omnichannel solution that they have envisioned and tap into new market opportunities.

By leveraging Infobip’s omnichannel engagement solutions, Data Cohorts can help insurance companies efficiently engage with customers in real-time through multiple channels, understand and resolve their queries, and ensure customer satisfaction. This partnership will also help brands through digital transformation processes and allow them to provide digital support across industries.