Informatica, a leading enterprise cloud data management company, announced the expansion of its Software-as-a-Service (SaaS) version of multidomain Master Data Management (MDM) to Asia with Microsoft Azure. This is to serve broader Asia Pacific and Japan markets as customer demand for multitenant cloud MDM solutions increases.

According to a recent Forrester Consulting APAC and Japan study commissioned by Informatica, more than 80% of the 250 firms polled throughout Australia, Hong Kong, Japan, Mainland China, Malaysia, and New Zealand have already implemented or plan to deploy master data management within the next 12 months. The majority of survey participants prefer to use automated, agile, and intelligent approaches to data management, with data governance and privacy at its core, to abide by local and international laws around data sharing, while placing a top priority on increasing data quality and consistency for a better customer experience.

As part of its cloud modernization strategy, Informatica is addressing demands from the public sector, financial services, automotive, and retail sectors across Asia Pacific and Japan. These key verticals are looking to create golden records of data to promote accurate reporting and make better-informed decisions.

“There is market appetite for our MDM SaaS offering across key verticals as we see more and more companies looking to adopt a next-generation multidomain MDM SaaS to improve all domain data to drive data accuracy and consistency across their organization. We are very excited about the growth opportunity, together with the expanded reach with Microsoft Azure in the region, we look forward to helping companies in Asia use cloud-native MDM to drive key initiatives and attain better business outcomes”, said Manouj Tahiliani, GVP & GM for Master Data Management and 360 Applications at Informatica.

With the SaaS version of Informatica’s multidomain MDM, customers can build and maintain a centralized single view of their data to deliver reliable, consistent information about their customers, goods, and suppliers in a contemporary cloud environment. This allows them to boost productivity and profitability while lowering the total cost of ownership, expedite business outcomes, and satisfy their end customers.

Paul Carvouni, General Manager, Solution Sales, Microsoft Asia Pacific, said, “Microsoft is pleased to be deepening our global relationship with Informatica. We are bringing Informatica’s Master Data Management SaaS to Microsoft Azure Asia Pacific and Japan regions, offering our joint cloud capabilities to customers looking to unlock the value of data for their business transformation.”