Informica®, a leader in enterprise cloud data management, announced cloud-native Intelligent Multi-domain Master Data Management (MDM), which enables customers to build trusted views of business-critical master data, across any domain and asset, to enrich every function in the enterprise.

“Intelligent data is transforming industries, but complexity and fragmentation are creating roadblocks and stalling innovation. We’re seeing some organizations simply shift the fragmented data problem to a fragmented infrastructure problem,” said Jitesh Ghai, Chief Product Officer at Informatica. “Informatica’s cloud-native Multi-domain MDM addresses that by connecting the dots between valuable data from domains across the business in a single, end-to-end solution, delivering the trusted, holistic view businesses need to make intelligent decisions, fast.”

As organizations create fragmented infrastructures with a number of point solutions, traditional MDM solutions focus on single domains such as customer or finance, fostering silos and further fragmenting business processes. With Informatica’s Multi-Domain MDM, companies can understand and manage relationships across multiple domains, such as locations, customers, products, suppliers, and IoT assets.

To delight customers and drive value for the business, retailers must create hyper-personalized experiences and meet customers with the right offer, at exactly the right time, in the right format in today’s fast-paced, always-on environment. Retailers can use Intelligent Multi-Domain MDM to connect and manage domains such as location, customer, product, and supplier to create a holistic view of the customer, deliver that one-of-a-kind experience, and follow up with linked customer support and applicable communication services.

With Multi-Domain MDM, companies can truly innovate with their data on any platform, be it on any cloud, multi-cloud or multi-hybrid environment, and for all users across the enterprise, not just IT. It is available today on the Intelligent Data Management Cloud™, the industry’s most comprehensive, current, and holistic data management platform.