End-to-end voice marketing platform that helps brands manage, measure, and monetize conversations between their consumers, Instreamatic, has recently introduced their Voice AI platform Speaky. Customers can instantly and easily convey their messages to brands through an audio message with the help of an internet connection. The messages from the customers are analyzed by Speaky using the artificial intelligence (AI) capabilities of Instreamatic and useful insights are generated, which enable brands to deliver better customer service and experiences by making use of these insights.
Stas Tushinskiy, the CEO, of Instreamatic, stated “Consumers expect communication with brands to be a two-way street, but many struggle to be heard – hampering the brand experience. Speaky offers customers an unprecedented way to say exactly what they want to say right in that moment, say it quickly, say it memorably, and say it in their own voice. Brands using Speaky can unlock these customer sentiments, which are richer, more emotional, and more useful to a brand than legacy outmoded approaches like comment cards or questionnaires. With unprecedented qualitative data immediately processed by our voice AI capabilities, brands can connect to customers like never before. Brands across industries can now apply Speaky to their own use cases and start listening.”
Customers can efficiently and clearly convey their message to the brands in voice format, and it will allow customers to exactly deliver their feelings, which shows a deeper level of customer experience. Customers who consider traditional voice channels – such as waiting to talk to a manager or contact center agent – as unduly cumbersome typically opt to be silently unsatisfied with their experiences, costing brands valuable opportunities.
“Speaky is the first voice technology that enables many-to-one communication. Messengers and social media only offer one-to-one and one-to-many communication channels. With Speaky, brands can hear their customers and get actionable insights based on what the majority of their customers are saying – literally,” added Tushinskiy.
Speaky, on the other hand, gives clients the direct gratification of directly sharing their thoughts with brands. Customers can use Speaky by clicking a link available on all online brand touchpoints (social networks, emails, newsletters, a brand website, etc.) or scanning a QR code at offline touchpoints (such as in-store experiences). The customer then leaves an audio message with the brand, in which they can say whatever they want. The brand receives an actionable report after Speaky’s speech AI analyses the client’s replies.
Speaky doesn’t demand any integration, so marketers don’t have to design specialized apps for specific hardware or depend on third-party voice apps. The dashboard with voice transcripts and sentiment analysis capabilities delivers instant feedback through real-time reporting. There is no need for conventional customer surveys as the Speaky enables brands.
Speaky also offers brands an option for interactive voice ad solutions, which makes them more engaged with customers. Big companies make use of Speaky to gain customer insights and guidance through their voice AI.