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Introhive Enables Laing O’Rourke to Enhance CRM Data and Client Relationships

Introhive assist Laing O'Rourke in managing CRM data
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B2B revenue acceleration and relationship intelligence platform, Introhive, and international engineering and construction company Laing O’Rourke has entered into a partnership. The partnership enables Laing O’Rourke to leverage the technologies of Introhive to manage and organize client data for delivering actionable insights as part of its digital transformation process.

Natalie Petty, Digital Product Owner at Laing O’Rourke, stated, “Customer relationships have always been highly valued at Laing O’Rourke. We needed a tool that would give us an improved holistic view of our clients to help strengthen strategic and thoughtful relationships. Introhive helped drive the adoption of our CRM. Colleagues that had been using a semi-purposeful system are now thirsty for all of the client data, and intel Introhive provides. Word is spreading across departments, and others are eager to get on board.”

In collaboration with Introhive, Laing O’Rourke developed a comprehensive rollout strategy with several communication touchpoints. Laing O’Rourke’s Client and Markets division implemented Introhive shortly after deployment. The firm expanded the scope of Introhive to include partners within the architectural, commercial, and supply chain after realizing the importance of the engagement and visibility of their client connections.

Laing O’Rourke was able to break down barriers across different corporate divisions and departments by using Introhive to organize its data and offer continuing customer data upkeep. Years of client data that resided in numerous systems were updated, correct, and stored in one easily accessible location for client management leveraging the service of Introhive.

Simon Steer-Jones, Business Development Director at Introhive, stated, “Companies with as much experience and data as Laing O’Rourke need the right tools to effectively and efficiently organize and manage its data and, subsequently, customer relationships. Laing O’Rourke trusted Introhive’s AI-powered technology and welcomed us to clean and streamline one of its most important revenue-generating assets; its data. We are excited to work with Laing O’Rourke because of its innovation and excellence in the engineering and construction sectors.

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