Leading QSR brand Jack in the Box has partnered up with SiteZeus, an AI-powered location intelligence platform, to improve the site selection and market analysis procedures for the restaurant chain.
With more than 2,200 quick-serve locations across the United States and Guam, Jack in the Box, which first opened in 1951, is currently one of the leading fast-food burger franchises in the country. They prioritize convenience given that 90% of their five hundred million yearly guests choose to drive-thru or order takeout.
SiteZeus assists its clients in expanding and perfecting their brands through AI-powered location intelligence and data-driven decisions. Customers may confidently enter new markets and increase their presence in current ones with the aid of precise predictions and immediate results.
The relationship resulted from Jack in the Box’s demand for a more capable market-planning tool and SiteZeus’ extensive solution portfolio. SiteZeus will support the brand’s agile method for portfolio expansion and optimization with a wealth of data, real-time analytics, sales forecasting, white-space analysis, and more.
By carefully stepping into new markets and going after infill growth in its core markets, Jack in the Box takes the opportunity to increase its market share. The Jack in the Box restaurant chain’s real estate team is using SiteZeus’ white-space research tool to pinpoint regions around the nation where customers are most likely to stop by.
“SiteZeus’ white-space analysis will help us prioritize growth opportunities and quickly enable us to guide franchisees toward the best opportunities,” Tim Linderman, SVP, Chief Development Officer further explains the white space research tool.
Additionally, the team is leveraging the software’s data modeling to create a regional strategy and gain a deeper understanding of the elements that influence each store’s success. The brand was able to identify viable sites to surpass rivals in the race for premium real estate immediately, thanks to the platform’s sales estimates.
Jason Scarbrough, Lead Financial Analyst at Jack in the Box says, “The key selling points for us were the speed with which SiteZeus was able to create and validate a model and the ability to update that model as often as we’d like.”
SiteZeus uses quick, precise predictive models to assist multi-unit brands to improve their market strategy. Businesses from a variety of industries use the platform to successfully diversify and enhance their portfolios for optimal profit. SiteZeus blends a brand’s store-level information with top third-party data sets to deliver sales forecasting, sales and closure effect studies, white-space analysis, territory management, and portfolio optimization. The business is currently using the same data-driven methodology to assist marketing teams in locating untapped opportunities and improving customer segmentation in real-time to better target consumers and prospects.
