Khoros, a pioneer in customer engagement software and services, and Opal have expanded their cooperation to help enterprises work more efficiently and successfully across marketing channels.

Jack Blaha, CEO of Khoros, said, “2022 represents a huge opportunity for digital marketers—especially those in commerce—and thoughtful, agile content is at the heart of these experiences. Together with Opal, we’re excited to expand our partnership and make it easier than ever for brands to engage with consumers in authentic moments.”

Khoros and Opal’s expanded cooperation allows marketing teams all around the world to combine Opal’s planning power to visualize and produce campaigns with Khoros’ industry-leading social media management solution to publish, engage, and report on those campaigns. This collaboration builds on a six-year engagement in which the two firms have helped over 20% of Fortune 100 organizations optimize their brand language, workflows, and content across social channels.

George Huff, Opal CEO, said, “This expanded partnership will help the brands we serve to connect with their customers across all their channels more seamlessly and with more confidence than ever before. And since the Khoros team shares our values and commitment to customer-centric product development, we are confident we will collectively deliver a better experience for our extensive list of shared clients for years to come.“