KnowledgeHound, a search-based analytics solution available for survey data, recently introduced a free trial site that allows prospective users to experience its unbeatable survey data analysis solution for themselves. Through the new site, KH Insights, users can experiment with KnowledgeHound’s capabilities by reviewing studies based on current topics conducted by third-party research and insight agencies.
Laura Baker, CEO of KnowledgeHound, said, “We are thrilled to launch KH Insights and support our partners in further bringing their research to life. We now have a way for research and insights professionals to experience the power of KnowledgeHound first-hand by analyzing the data from these exceptional research agencies in a self-serving way. We are confident that once users pressure test the power of our solution through these studies, they will better recognize the impact KnowledgeHound’s technology creates across organizations.”
InnovateMR and Research Narrative provided KH Insights with the first flagship data set for analysis, which tackles the topic of personal data privacy, which has never been more relevant and central. A new study examines Americans’ perspectives on key issues of data privacy, including how companies and governments use data, data privacy policies, and regulations, and how consumers’ expectations relate to market research practices.
A second survey was added to the KH insights portal by the Multicultural Insights Collective and Collaborata, the group’s founding member. Bringing clients together to collaborate on large-scale research initiatives is one way that Collaborata powers large-scale research projects. The survey is a pre-study for the multi-phase project “Words Matter,” which is a research and professional development initiative addressing racial justice and anti-discrimination in business. Specifically, it focuses on how consumers and professionals discuss and understand current socio-political issues. This study provides critical context for understanding consumers’ awareness and opinions of language in relation to these issues and current events, as well as how brands can act and speak authentically and meaningfully as champions of equity.
