The world-leading company in Customer Experience (CX) and Research Technology, Forsta, has partnered with Rybbon, the industry’s leading gifting platform, to help Market Research and Voice of the Customer (VoC) customers reward their end users for completing surveys. Through the integration, Rybbon will extend its partnership with Forsta’s Confirmit Horizons survey import tool.

Andrew Miles, Senior Vice President of Technology Partnerships and Product Integrations, Forsta, stated, “Our customers are ambitious – and Rybbon is a great selling point to help them attract high-quality respondents, increase response rates, and provide a seamless, real-time reward experience that respondents want. We look forward to seeing how our new and existing customers use this tool to gain greater understanding from their customers to transform insights into action.”

A participant can choose from Instant Rewards after completing a survey to receive them immediately after completing it, encouraging long-term engagement. Furthermore, Rybbon offers a money-back guarantee to customers for rewards that haven’t been used or claimed. In the past year, nearly 2,500,000 rewards have been dispensed to respondents through Rybbon’s partnership with Confirmit. With this partnership, customers will be rewarded, response rates will increase, and time and money will be saved.

Jignesh Shah, CEO, Rybbon, commented on the recent announcement, “Our mission is to help deliver high-quality, valuable results to Forsta customers and a best-in-class reward experience for end-users, We’re keen to dive into this partnership with Forsta, and together, provide a strong blend of products that benefit end-users.”