A global leader in anonymous buyer intent data solution, Lift AI, announced a partnership with Drift, the world’s leading revenue acceleration platform, to provide enterprise customers with optimizing website conversion and revenue growth services. With Lift AI, Drift customers can deliver engaging website experiences that lead to higher conversions, pipeline, and revenue. This will be done through the development of playbooks, chat engagement strategies, and customized service offerings.

Don Simpson, CEO, Lift AI, said, “Website marketing and sales teams are increasingly challenged with finding ways to engage anonymous visitors with the highest buying intent and converting them to sales. Partnering with Drift, Lift AI will provide enterprise customers with the services, strategies, and playbooks to identify visitor’s buying intent and deliver unprecedented visibility of the quality of traffic from each lead source along with a powerful view of the entire website’s revenue potential.”

Through the combination of Lift AI’s professional services and Drift’s leading revenue acceleration platform, enterprise customers can enable their sales teams to prioritize target accounts with sales chat while routing prospect accounts with low intent to nurture campaigns.

Jared Fuller, senior director of partnerships at ‎Drift, said, “Lift AI brings a unique approach to identifying high-value visitors engaged on a website in real-time. We are proud to partner with Lift AI to help dramatically improve our enterprise customers’ buyer experiences and increase total revenue potential.”