Digital marketing and database marketing agency, LiftEngine has launched its new software-as-a-service (SaaS) platform, LaunchPad Audience Segmentation, and Activation Platform. Automated customer data management and access to numerous data elements for advanced categorization of customers and campaign activation are provided by LaunchPad through its platform. To improve ROI and reaction, segments can be sent to one or more linked marketing channels for omnichannel campaigns.

Keith Huntoon, President & Co-Founder at LiftEngine, stated, “Over the last few years, many clients have shared the challenges they face when growing their businesses. Among these challenges is uncertainty about who their customers are and an overall lack of access to data to create intelligent target audiences.”

With the help of LiftEngine’s LaunchPad SaaS Platform, users will be able to understand their consumers better and create effective retention and reactivation audiences by overlaying the data from your LiftBase Consumer database. LaunchPad, through its solution, offers data standardization by combining customer records into a fresh database. It also complements by integrating more than 500 fields of addressable data and fills the data gaps. The segments and curated PowerPacks help in the creation of target audiences. The Solution enables the deployment of these audiences to the connected platforms or the vendor platforms, and the customer segmentation enables them to identify the unique features of their audience.

“LaunchPad automates a customer database build, generates 80+ fields of customer data, reports on marketing KPI’s and provides unlimited access to hundreds of data elements for insights and marketing segmentation. All of this is offered at a flat, monthly rate. Importantly, LaunchPad requires little to no IT involvement. We see LaunchPad as a hub to feed data into client marketing automation, outbound omnichannel advertising, and business intelligence platforms. LaunchPad works with your current marketing infrastructure to help you scale your business,” added Keith Huntoon, President & Co-Founder at LiftEngine.