New post analytics tools are being launched by LinkedIn, which will provide more insight into content performance by showing you which members read your updates, how many Reactions they receive, etc. In addition to providing insight into who reads your posts, the new analytics will allow filtering by job title, industry, region, and more.
Such a strategy could be a great way for you to ensure that your content resonates with your target audience. You can use this opportunity to cross-check your audience and refine your strategy based on the data provided if you have defined personas for your branding or marketing efforts.
LinkedIn’s Chief Product Officer Tomer Cohen, explained, “We know it’s important to understand what content is resonating with your audience and our team has been hard at work building new analytics for our creators. Soon, creators will be able to get analytics on their individual posts and overall performance, across content & audience.”
As part of a broader update on LinkedIn’s work on updating platform features in response to user feedback, Cohen shared a preview of the forthcoming update. Furthermore, Cohen discussed how LinkedIn is developing newer tech trends, such as NFTs, for their application.
“When we think of any new technology, we start with the needs of our members and customers and how we can best connect them to economic opportunity. Then, we look at how we can best leverage innovative technologies to help meet those needs. The topics of Crypto, NFT, blockchain, and metaverse are all discussed frequently at LinkedIn as we continue to look for better ways to enhance your experience.”
In June 2020, LinkedIn added the ‘Support’ reaction, building on the five original Reaction options. It’s unlikely that it will replace one of these – unless you get a laughing face response too.
“One of the top requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business.”
However, the most significant update is post analytics, and with LinkedIn continuing to see record levels of engagement and expected to see even more activity in the post-COVID recovery, having more data like this could be extremely beneficial in maximizing your platform strategy.