ListenFirst, a leading social media analytics platform unveiled that it’s adding Instagram Reels to its Analytics platform. The development of a Reels analytics solution that was both comprehensive and adaptable immediately became priority number one for ListenFirst since Instagram released the Reels API for Developers on June 27th.

ListenFirst offers a one-stop solution for obtaining the data that users need to accomplish their social media marketing goals. It aims at unifying all social signals at one place to save the time of its users and allow them to work in a more profound way. Keeping this as one of primary goals, the addition of Instagram Reels to ListenFirst Analytics aims at providing marketers an extensive level of channel-driven and cross-channel level transparency into performance.

The company will enable brands to understand the importance of Reels for preparing their social video strategy, where they have been struggling till now. Marketers have the option of measuring within the context of all their social media content or filtering for Reels only data.

Brands can get every possible trackable metric with the help of ListenFirst Analytics for Instagram Reels. The trackable metrics include organic, paid, or boosted Reels. Along with these trackable metrics, Reels data will be fully inclusive in competitive rankings through which brands can view the performance of its competitors, be it a brand or an influencer.

Jonathan Farb, Chief Product Officer at ListenFirst, explained, “Reels analytics had become the number one request from ListenFirst clients, and we’ve been preparing for a long time for the moment Meta was ready to share this data stream. With Instagram Reels now fully integrated into the Listenfirst platform, our clients have unprecedented insight into how their video content is performing across all major social media channels. For brands heavily invested in video, this added layer of analytics is critical for optimizing and improving social ROI.”

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