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Lone Wolf Accelerates its Data Analytics Vision By Acquiring Terradatum

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Lone Wolf Technologies announced the acquisition of Terradatum. This acquisition expands the company’s efforts to broaden the availability and accessibility of predictive business intelligence across North America by providing a proven set of data analytics tools in the Lone Wolf® Broker Cloud, the most comprehensive real estate technology suite today.

Jimmy Kelly, CEO, and President of Lone Wolf stated, “We’re elated to welcome Terradatum to the Lone Wolf family today. We both have a long history of providing brokers with information that augments their real estate intuition and expertise and helps them run successful businesses. Terradatum is known for its fantastic point-in-time and historical analytics and benchmarking. We plan to build on this foundation, layering in AI-enabled strategic insights and forward-looking forecasts, so that our broker customers have better, smarter, and more predictive information at their fingertips than ever before.”

As the top provider of real estate analytics software for the United States and Canada, Terradatum offers solutions for market analysis, competitive intelligence, and video marketing. The company’s flagship solution, BrokerMetrics®, offers brokers real-time market share, market growth, market dynamics, pricing analysis, and more, by aggregating license data from the Multiple Listing Service.

Apart from BrokerMetrics®, the Broker Cloud also includes Lone Wolf Insights to keep agents onboard, Lone Wolf Recruit for recruiting agents, and Lone Wolf Back Office, the industry’s standard back-office, accounting, and financial reporting tool. Ultimately, these solutions enable brokers to recruit agents, grow their businesses, and improve profitability by providing a comprehensive view of their market, their business, and their finances.

Mark Spraetz, President and CEO of Terradatum, said, “We have a lot in common with Lone Wolf, so joining the team made sense for us, and for our customers as well. Like Terradatum, Lone Wolf is deeply committed to leveraging data to help real estate agents, brokers, MLSs, and associations increase their market share and improve their service to buyers and sellers. We’re extremely excited to join this organization led by Jimmy Kelly and for the future of our combined company.”

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