A leading financial services group, Manulife, recently collaborated with a global leader in cloud communications, Vonage, to elevate its customer engagement in the Asia Pacific region.

With global headquarters in Toronto, Manulife offers insurance and financial planning solutions to customers worldwide. Vonage is a renowned provider of unified communications, contact centers, and programmable communications APIs. Vonage communication platform supports full integration of message, chat, video, Artificial Intelligence (AI), verification etc. into already existing products, systems, and workflows. Through this collaboration. Manulife intends to utilize Vonage’s APIs to build intuitive customer experiences directly into existing applications, systems, and workflows to facilitate enhanced communications across multiple channels and devices.

Following this partnership, Manulife will use Vonage’s SMS API to efficiently deliver automated and timely notification for one-time passwords (OTPs), promotional messages, and policy notifications to their customers. Through such services, Manulife will be able to cater to the changing needs of its customers and ensure improved customer engagement.

Sunny Rao, Senior Vice President, API Global Sales, Vonage, said, “Adopting digital solutions and personalized customer experiences has become critical to meeting changing customer expectations and strengthening brand loyalty. In fact, 71% of Singaporean consumers were more likely to buy again from a brand that treated them like an individual. 66% only buy from brands that understand their preferences, such as communicating through their favorite channels. SMS remains a vital communication format in the Asia Pacific region, where mobile penetration continues to rise, with 1.8 billion subscribers expected by 2025. Vonage’s solutions can help businesses create seamless customer journeys through automated communications solutions. This ensures that businesses are engaging with customers on their preferred channel in a continuous and timely manner.”