As a global enterprise technology solutions provider of advanced loyalty management solutions and experiential customer retention software, Annex Cloud recently announced its full integration with commercetools, one of the world’s leading ecommerce experience platforms built on Macha (Microservices: API-first, Cloud-native, and Headless) principles.

Al Lalani, Co-Founder, and CEO, Annex Cloud, said, “We’re excited to go live on the commercetools marketplace. Now every enterprise has the ability to effectively acquire, convert, and retain more customers by delivering a data-led, personalized experience no matter how customers engage. Loyalty data makes every interaction across the customer journey more relevant and meaningful, which drives growth.”

Creating unique customer experiences that build lasting relationships requires a deep understanding of customer behaviors and preferences. In order to personalize every touchpoint, brands need to collect and use first-party customer data in real-time.

Ivo Bronsveld, Head of Integrations at commercetools, said, “Loyalty is a game-changer that elevates a brand’s entire digital strategy. Converting every customer into a loyal brand advocate is the holy grail in customer experience management (CEM). The integration of Annex Cloud’s loyalty solution with the commercetools Digital Commerce Platform helps brands realize this vision.”

Together, Annex Cloud’s Loyalty Experience Platform ™ and the commercetools Digital Commerce Platform make it simple for enterprises to reward their best customers while delivering personalized, omnichannel customer experiences on a large scale-increasing customer lifetime value, improving retention, and sustaining emotional bonds with customers. Customer purchasing experiences are frictionless, personalized, relevant, and engaging as a result of this partnership.