NielsenIQ, a global leader in global measurement and data analytics, has acquired ciValue, a vendor of choice for retailers around the world who power loyalty programs with advanced AI technology. NielsenIQ’s Retail Media vertical takes a step forward in enabling smarter, more automated, and scalable retail media campaigns through this acquisition.

Xavier Facon, Global Head of Retail Media with NielsenIQ, said, “Integrating the ciValue platform with Connect is a game-changer for retailers globally. This SaaS-based collaborative solution will promptly deliver insights that align retailers and their brand partners with what consumers want, executing personalized content across physical and digital channels.

NielsenIQ’s powerful Connect platform will provide retailers with access to ciValue’s global platform assets and audience insights. Retailers rely on NielsenIQ’s core capabilities for critical decision-making, and this dynamic platform will enhance them further.

The highly competitive environment of today’s retail market demands that retailers be able to analyze customer data quickly and easily. Retailers will gain insights, work smarter, and accelerate their business opportunities using NielsenIQ and ciValue’s solutions. Connect facilitates customer-centric merchandising and marketing that generates new revenue streams, increases customer loyalty, and increases the share of wallet for clients who leverage the product.

David Johnson, President Global Retail, NielsenIQ, said, “We are excited that ciValue is joining the NielsenIQ team to continue to build and support the best AI-powered tools for retailers globally. The integrated platform will support groundbreaking personalization activities for the global retail industry to meet the demand for fast and reliable customer analytics and personalization.”

Beni Basel, ciValue CEO & Founder, said, “NielsenIQ is a long-time investor and partner of ciValue, and their dedication to making retail a win-win-win world was always apparent. Joining NielsenIQ enables ciValue to expand its retail intelligence offering to more retailers, brands, and more importantly, allows us to further grow data-driven decisions to satisfy customers worldwide.”