Artificial intelligence (AI) and augmented reality (AR) technology provider Perfect Corp. has partnered with Barry M, UK’s leading color cosmetics brand, for a virtual try-on (VTO) online shopping experience powered by Perfect Corp.’s YouCam for Web technology.

Perfect Corp. founder and CEO, Alice Chang, said, “Advanced technology is fast becoming a crucial element of any beauty brand’s digital transformation strategy. Our AI and AR solutions are a key differentiator that sets brands apart by enhancing the customer experience through our sophisticated and personalized Virtual Try-On solution. We are thrilled to be partnering with Barry M and to help it serve its customers in a brand new and immersive way. We are looking forward to seeing the results and to being a part of the business’ overall growth and expansion.”

A pioneering digital beauty tech solution developed by Perfect Corp., YouCam for Web allows beauty brands to reinvent their e-commerce shopping experience with an interactive and personalized virtual try-on tool. Perfect Corp.’s AI and AR virtual try-on solution allows clients to easily try on products via their smartphones or desktops via webcams, which delivers results that are as realistic as possible.

BarryM.com now offers the VTO experience exclusively to UK customers. There are 180 SKUs in Barry M’s renowned collection of shades and categories, including eyeshadow, eyeliner, Lip Paint, bronzer, and contour. Furthermore, Barry M Fresh Face foundation shade matches are also available, offering shoppers a hyper-personalized makeup shopping experience.

Barry M CEO, Dean Mero, shared, “At Barry M, we are constantly looking for new ways to connect and engage with our customers. As we mark our 40th anniversary in 2022, it’s important to us to ensure our business continues to evolve and is fit for the rapid changes and consumer expectations in the beauty industry. We are proud to be a 100% vegan and cruelty-free brand and, by introducing Perfect Corp.’s virtual try-on technology, we’ll not only be at the cutting edge of technology, but our customers will be able to experiment with our products in a brand-new immersive way, which is realistic, safe and environmentally friendly too.”

Through Perfect Corp.’s unique VTO solution, Barry M can offer its customers a hyper-realistic virtual experience in the comfort of their homes, or while browsing shades in-store, by using QR codes. Providing personalized product recommendations based on an individual’s looks, skin type, and consumer needs have been shown to drive consumer engagement and increase purchasing confidence. Virtual try-on offers consumers a more sustainable and hygienic way to test shades, after the pandemic and the removal of product testers from stores.