Phonexa, a leading marketing automation platform, recently released HitMetrix, a user behavior recording and analytics product, to help lead generators and publishers optimize their website conversion rate.

HitMetrix is designed to assess and detect friction points in real-time for a specific landing page or form through detailed insights into visitor behavioral pattern and a comprehensive reporting dashboard. It also provides data analytics to enhance conversion outcomes and to understand customer behavior to build appropriate marketing strategies.

Lilit Davtyan, CEO of Phonexa, said, “Businesses need to better understand consumer behavior as they build their marketing strategies and budgets around lead generation. HitMetrix is a game-changing technology that gives companies a new tool that becomes crucial to conversions by streamlining the user journey. Our user behavior recording and analytics product separates itself from the competition because it comes paired with seven other marketing automation products. It’s a key differentiating factor for us.”

The latest product is capable of delivering the best marketing solutions when paired with other Phonexa software solutions like Lynx, Call Logic, and LMS Sync. This solution offers businesses end-to-end lead generation marketing strategies for calls, clicks, email, accounting and more. Some of the key features include friction insights and evaluation, session replay software, heatmaps and click tracking, and data visualization.

Furthermore, Phonexa’s suite of bundled products now features LMS Sync for lead tracking and distribution, Call Logic for call tracking and distribution, E-Delivery for email and SMS marketing, Cloud PBX for cloud phone system, Lynx for click tracking, Opt-Intel for suppression list management, and Books360 for automated accounting.