A global leader in data integrity, Precisely, announced new geo addressing capabilities for validation, filtration, and geocoding of address data in enterprise business systems, such as customer relationship management (CRM), Billing, Enterprise Resource Planning, Workforce Management, and more.

Anjan Kundavaram, Chief Product Officer at Precisely, said, “We continue to innovate and extend our leadership in geo addressing, unlocking unparalleled levels of data context, which enables data integrity. We are broadening the reach of these best-in-class capabilities by bringing them to more places around the world and making them more accessible through flexible pricing and deployment options.”

Precisely is delivering new geo addressing technologies such as better address autocompletion, smart matching algorithms, and new metadata options. Master Location Data is now available in the UK, Ireland, France, Belgium, the Netherlands, Luxembourg, Sweden, and Finland, adding to existing coverage in the US and Canada.

As a critical component of ensuring an organization’s data integrity strategy, a rich and relevant context associated with data becomes a critical component of enterprise applications, business intelligence (BI) and analytics dashboards, or Precisely industry-specific applications. Geo addressing functions support the verification, standardization, and cleaning of addresses within the business data to ensure maximum accuracy.

Clarence Hempfield, Senior Vice President – of Location Intelligence at Precisely, said, “It may sound simple but leveraging addresses to inform business decisions is an extremely complex and ever-growing challenge, especially across multiple countries and address formats. Ensuring the best possible address match and obtaining hyper-accurate location coordinates requires deep domain expertise to deliver trusted results.”

“This announcement solidifies Precisely’s position as the market leader for address verification, geocoding, and data enrichment products,” said Hempfield. “With these latest enhancements, businesses can ensure their data is trusted and rich in context whenever and wherever it’s needed – at a price that can fit any budget.”