Quantum Metric, a leading developer of Continuous Product Design (CPD), a methodology that helps organizations build better digital products faster, introduced Quantum Metric Journeys, a new feature for monitoring the customer journey across every touchpoint.
Quantum Metric provides actionable context for each customer insight, moving beyond traditional journey analytics. Quantum Metric is a dynamic solution that goes beyond traditional journey analytics to provide tangible context for every customer insight.
Mario Ciabarra, CEO of Quantum Metric, said, “It’s no longer enough to know which paths your customers are taking through your website or mobile app — you need to know why and what to do next. With Quantum Metric Journeys, we’re making sure users never have a ‘now what’ moment again. Built on top of the richest experience analytics data set available, our take on Journeys empowers brands to continuously improve their digital experience.”
It’s difficult to make impactful decisions based on journey analytics data with many tools available today that offer shallow and static insights. With Quantum Metric, journey analysis turns into a breeze with its Continuous Product Design approach. Brands can identify anomalies in the digital experience immediately and easily determine the “why” behind them with auto-capture and an out-of-the-box set of behavioral data. Then, a step-by-step analysis determines audience dimensions, behavior signals, relevant micro-conversions, and potential errors, allowing for simple action-taking. This enables brands to get a continuous understanding of the customer journey by enabling insights to be visible to the entire organization, easily quantifiable, and aligned with business goals.
According to Martin Von Wenckstern, vice president of personalization and customer analytics at Canadian Tire, “Data can tell you one thing, but visually, the story’s much easier to grasp by people who are not always in the data. Journeys is going to help more of the organization align around the digital customer experience because it makes it easy to see the top customer flows and take action.”