Raydiant, a multichannel experience management platform for retail, has acquired Sightcorp, an Amsterdam-based company that provides proprietary Audience Intelligence for digital signage, digital out-of-home media, and in-store analytics through artificial intelligence (AI).

Bobby Marhamat, Raydiant CEO, said, “To survive and thrive in the future of brick and mortar, brands must deliver a seamless in-location customer experience that’s convenient, digital, and personalized; yet many are held back by the complexities and high price point of achieving these goals. We’ve built Raydiant from the ground up to help solve these pain points and are thrilled to add Sightcorp’s unmatched technology into our product offerings to more deeply serve the evolving needs of brands, customers, and employees worldwide.”

Raydiant and Sightcorp will work together to enable businesses to develop customized on-screen, in-location experiences that yield anonymized audience and performance information to assist them to improve audience engagement, deliver content, and improve messaging, among other things.

Joyce Caradonna, Raydiant’s Managing Director EMEA, said, “This acquisition hits all of the synergy markers for us and will allow us to grow faster. We are very excited to continue investing big in research and development to create smart and innovative solutions that owners of on-premises media networks, agencies, and advertisers can use to seamlessly deliver compelling and valuable content to their target audiences.”

Sightcorp’s technology enables media owners to provide marketers and media buyers with actionable audience insights and data visualizations based on anonymized on-camera live analysis, such as age, gender, opportunity to see (OTS), impression, and viewer counts, and also focus and dwell periods. The Sightcorp DeepSight Toolkit masks all faces by default to guarantee the privacy and is designed to process all data offline and locally.