Leading digital customer engagement solution provider, Relationshop has made updates to its digital experience platform by bringing in Personalized Promotions. Branded engagement and shopping experience are delivered by Digital Experience Platform (DXP) to their retail clients within a single platform which can be accessed via both online and mobile app.

Randy Crimmins, President, Chief Customer Officer, Relationshop, stated, “No different than their physical properties, a retailer’s website and apps need to be thought of in terms of customer engagement, merchandising, promotion, and monetization opportunities. DXP gives retailers the capability to control and manage their digital properties, coupled with the ability to personalize that experience for each shopper through relevant brand product placement and targeted promotional executions. As retailers and brands are always looking for mutually beneficial ways to work together, DXP delivers an elevated digital experience for the shopper and greater value for retailer and brands, alike.”

Shopper marketing promotions and branded ad placement can be done simply through mobile and website with the help of new Personalized Promotion features that are included in the platform. Offers, items, and advertising can be personalized to each consumer based on individual purchasing behavior and/or retailer-controlled methods when used in combination with Relationshop’s targeting capacity and machine learning (ML) algorithms. Better insights, customer engagement, and monetization opportunities along with a comprehensive customer journey are delivered by DXP through continuously monitoring user activity from impressions to transactions.

Venders can enhance their sales and customer relationships through unique, curated experiences using the Digital Experience Platform. For curbside pickup, delivery, and order ahead meal service, an excellent, customized experience with sophisticated features such as product suggestions, personalized offers and promotions, digital loyalty, digital circular, and linked commerce possibilities is available.