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REVER and Charles River Analytics Launches “BARRACUDA” for Bikers

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REVER announced a collaboration with Charles River Analytics to introduce a motorcycle hazard warning app – BARRACUDA. The application will provide a danger alert based on driver-based information.

REVER and Charles River Analytics are working together on a new app that motivates riders to exchange real-time data about the roads and trails they’re riding on. The Small Business Innovation Research Program of the United States Department of Transportation assisted Charles Rives Analytics in developing “Bolstering Awareness with Real-Time Rider Alerting and Cueing for Upcoming Danger Avoidance” (BARRACUDA). While helping to create a better roadway, the software also provides better data access for riders on crucial information.

Motorcycle riders face greater risks on the road than vehicle drivers. BARRACUDA sends out regular alerts to ensure that motorcyclists remain safe by limiting distractions. Users of REVER can utilize a variety of methods to connect with the software, like voice commands and button-based controls. Users can now directly interact regarding instant incidents. REVER users can use the Android version of BARRACUDA and a private beta of the iOS version is also currently available.

“This joint venture showcases the care and concern that the U.S. DOT shares with us regarding the safety and well-being of motorcyclists. The BARRACUDA SBIR project needed a large community of riders to bring this vision to life, and we knew that the REVER network was an optimal place to start,” said Justin Bradshaw, VP of Mobile Operations at REVER. “We like to think of BARRACUDA as the Waze for motorcyclists, but with a heightened emphasis on safety. Access to our millions of powersports enthusiasts allowed us to work with our partners to create a comprehensive, user-powered platform that warns riders of road hazards. This addresses a huge need for our community and we’re thrilled to be a part of the team bringing this technology to life.”

“Motorcycle riders can now benefit from state-of-the-art technology that improves their safety and adds to their experience while they are on the road,” said Dr. Elaine B. Coleman, VP of Commercialization at Charles River Analytics. “We are grateful to the U.S. DOT for selecting Charles River for an SBIR award to develop our app, and we’re very excited to partner with REVER on a solution that allows riders to avoid and report dangers without sacrificing safety.”

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