RevTrax, a leading promotional marketing platform, and the provider of an Offer Management Platform (OMP) used by some of the world’s leading multinationals in retail and financial services announced the launch of its OMP Integration for Salesforce Service Cloud.

Seth Sarelson, Co-founder and Chief Operating Offer at RevTrax, said, “When a consumer is upset, they expect and deserve an immediate resolution, which in today’s world means instantly providing a high-value customer service offer digitally, not sticking something in the mail. RevTrax marries our Offer Management Platform with the world’s best customer service platform to change how brands fulfill digital customer service offers.”

RevTrax’s consumer behavior data and insights will be leveraged to provide hundreds of the world’s top brands with secure, intelligent customer service offer over the Internet using Salesforce Service Cloud, the leading industry customer service tool.

With this flexible solution, customer service employees can generate a single-use link, select offers approved by management, and communicate with the consumer using Service Cloud. The app utilizes all the communication channels supported by Service Cloud, including email, messaging apps, web chat, social media, and mobile in-app services.

Woodson Martin, GM of Salesforce AppExchange, said, “The Offer Management Platform app from RevTrax is a welcome addition to AppExchange, as it enables customers to deliver digital customer service offers to consumers. AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

Through this collaboration, fraud risks are mitigated, and fraudulent redemptions are reduced while transaction-level data can be generated to tie consumer engagement to retail redemptions in real-time. Furthermore, brands that leverage this integration can easily deliver offers to customers worldwide securely, maintain complete offer control and accountability, resolve issues faster, and deliver an optimized customer experience (CX).