A global leader in compliant sales intelligence, data hygiene, and insights, Rhetorik Ltd., has acquired Datarista Inc., the leading Data Delivery Solution that integrates real-time accounts and contacts in a fully integrated way. In combination with Rhetorik’s Artificial Intelligence, Insights, and Analytics capabilities, this acquisition will provide seamless, real-time, and integrated sales and marketing solutions.
Meredith Amdur, Rhetorik CEO, said, “Datarista has been a valued partner for Rhetorik. Bringing their Data Delivery technology in-house will add immediate value for us and for our clients. Moreover, following the recent launch of ProfileFinder, the global professional profiles firehose, we see tremendous opportunities in enabling clients to access and consume our ever-expanding datasets in new ways, to support new use cases and deep integrations.”
Rhetorik and Datarista’s partnership will enable a dynamic, GDPR compliant full-funnel solution leveraging Rhetorik’s newly deployed Global Data Platform with products such as DataCliniq, NetFinder, ProfileFinder, and others soon to be launched.
Datarista CEO Pat Sabatino, said, “Datarista has had a singular focus on creating the best delivery technology into CRM and Marketing Automation Platforms. Rhetorik’s new data platform and global insights paired with our cloud delivery platform offer a unique, one-of-a-kind set of solutions for global organizations to harness the power of their data and optimize their CRM and Marketing Automation investments. I am truly excited to be a part of the emerging worldwide data technology environment and innovations that are coming from Rhetorik in 2022.”
Platforms such as Salesforce, HubSpot, Microsoft Dynamics, and Marketo will be integrated with Rhetorik data products immediately. As time goes on, the offerings will include additional CRM and Marketing Automation platforms as well as Customer Data Platforms. Also being added to the delivery capabilities will be Rhetorik services for Data Hygiene and Analytics.
Rhetorik might well try to give Datarista’s Data Delivery Solutions to its Data Provider clients, while the new joint product roadmap will make updates, capabilities, and possibilities to them as the Datarista platform evolves and Rhetorik’s capabilities are extended into their offerings. The new intersection of data providers and technologies will enable the creation of previously unavailable predictive sales insights.
