RudderStack and Amplitude have established a partnership to help businesses gain deeper product analytics faster. Amplitude, a pioneer in digital optimization, helps organizations close the loop between product data, insight, and action with their comprehensive Digital Optimization System.

Soumyadeb Mitra, CEO of RudderStack, said, “At RudderStack, we believe the customer data platform should enable businesses to easily leverage best-in-class tooling, not limit their ability to activate data. We’re proud to partner with Amplitude to help companies get more value out of their customer data at a faster pace.”

The solution provides businesses with everything they need to understand user behavior, forecast useful outcomes, and maximize the impact of digital product experiences. RudderStack, a developer-friendly customer data platform, offers plug-and-play data pipelines that make it simple for enterprises to stream real-time behavioral data from any website or application directly to Amplitude.

RudderStack and Amplitude work together to help businesses exploit data in real-time by:

  • Delivering event data reliably as it happens – RudderStack’s Event Stream sends behavioral data to Amplitude in real-time.
  • Providing data to every team – RudderStack provides Amplitude with a complete view of user activity data from all of a company’s sites and applications, and Amplitude makes it instantly accessible to any team that needs it.
  • The Amplitude Digital Optimization System provides users with everything they need to assess data and act on their discoveries rapidly.

Lisa Hopkins, vice president of partnerships at Amplitude, said, “At Amplitude, we know that product-led growth is critical to companies’ success in the digital era. Our deepened partnership with RudderStack combines our best-in-class analytics with its innovative customer data platform to empower companies to accelerate innovation and drive better business outcomes.”