Sage, a leading company in cloud business management solutions, announces partnership and availability of Zapier, the business workflow automation platform, on the Sage Marketplace in Canada, the United States, the United Kingdom, and Ireland. This partnership enables small businesses and accountants in all four countries to elevate their work and automate workflows.

Alex Fawcett, Senior Director, Ecosystem and Technical Fellow at Sage, said, “Sage is committed to supporting small businesses, and the accountants that help them thrive, with innovative solutions that eliminate the burden of manual, repetitive tasks. In partnership with Zapier, we are championing SMBs to realize the power of automation and their digital network so that they can focus on what matters most – their customers.”

He continued, “The importance of embarking on a digital transformation journey is a priority that unites small businesses and accountancy practices across the globe. Sage Accounting customers can easily select pre-set workflows on the Sage Marketplace to quickly tackle their automation needs with Zapier. And we understand that every SMB is unique and so are their technology needs. Sage and Zapier deliver an end-to-end experience, also giving customers the option to request new integrations to apps their business already relies on if it is currently unavailable.”

In this digital era, smaller companies use an average of 72 different apps to streamline processes, eliminate errors, and gain insightful information about their business performance. These apps enable SMBs to take advantage of technologies that were previously only available to large organizations, but storing data across multiple apps presents its own set of challenges. Customers can just use Zapier to communicate their favorite apps to Sage Accounting, transfer data securely, and develop a detailed view of business operations.

This collaboration will give access to small businesses and accountants to spend a little less time on administration and more time driving value for their customers. As a result, they have more time to concentrate on expanding their business without having to hire additional employees.

Andrew Edelman, Head of Strategic and Platform Partnerships at Zapier, said, “We’re thrilled to partner with Sage to provide our customers with more opportunities for automation. Using Zapier, customers can create automated workflows between finance, sales, marketing, inventory, and more. Ultimately, this will free up time so users can focus on the most impactful work for their businesses.”