Salesforce, a leader in customer relationship management (CRM) and InclusionHub Founding Partner, recently launched an accessibility website, which explains how Salesforce strives internally as well as outside to achieve full equality for people with disabilities.

Thomas Frantz, senior manager of Accessibility Partnerships and Public Relations at Salesforce, said, “We’ve been developing this site for the better part of a year. As a person with a disability myself, I’m thrilled to be able to share with the public more information about our accessibility efforts at Salesforce and within the global community.”

Frantz continued, “The journey to equality, inclusion, and true belonging for people with disabilities is a long road, and we openly recognize there is much more work to be done. But we hope this new site represents an important move forward in providing people with disabilities access to the same opportunities and experiences. The more we can create a truly inclusive culture, the stronger we become as a company and community.”

This accessibility site focuses on the concept of “a11y”. It is a globally recognized abbreviation for “accessibility” shortened originally for social media character limits. A11y has become increasingly popular outside of the technical world to represent the broader accessibility and diversity inclusion movement.
The accessibility site provides information on Salesforce’s ongoing efforts to provide equal opportunities to employees with disabilities, links to relevant resources highlight programs available to the public, and provides a feedback form.

One of Salesforce’s biggest draws is its representation of the disability community via its signature characters. Creating illustrations that visually convey the messaging of the site was the focus of the accessibility team’s relationship with Salesforce’s brand team and members of the disability community.