Shutterstock, a leading provider of stock photography and video footage, has announced the incorporation of generative AI into its all-in-one creative platform. The company’s new feature, called “Shutterstock Generative AI,” allows users to generate new and unique images, videos, and illustrations using a state-of-the-art generative artificial intelligence (AI) model.
The new tool utilizes a cutting-edge generative AI model that has been trained on Shutterstock’s vast library of content. This allows the system to generate new images, videos, and illustrations that are similar in style and composition to existing content, but completely unique. The system can also be used to generate entirely new content based on specific keywords, colors, or other parameters provided by the user.
Shutterstock Generative AI is designed to be user-friendly and accessible to all users, regardless of their level of technical expertise. The platform includes a simple drag-and-drop interface that allows users to easily upload their own images or videos, or to select from Shutterstock’s existing library of content. Once the user has selected their input, the system generates a variety of new images, videos, and illustrations that can be further customized and refined with just a few clicks.
“Shutterstock has developed strategic alliances over the past two years with major industry players such as OpenAI, Meta and LG AI Research to drive their efforts in generative AI research, and we can now uniquely deliver responsibly produced generative AI capabilities to our own customers. Our easy-to-use generative platform will transform the way people tell their stories – you no longer need to have a design expert or access to a creative team to create exceptional work. Our tools are based on an ethical approach and an asset library that represents the diverse world we live in, and we ensure that artists whose works contributed to the development of these models are recognized and rewarded,” stated Paul Hennessy, CEO of Shutterstock.
This new feature will help Shutterstock users to find new and unique visual content for their projects, without spending a lot of time searching through Shutterstock’s library. Generative AI technology has been improving rapidly in recent years and is expected to play a big role in the future of visual content creation.
Shutterstock’s move to incorporate generative AI into its platform is a significant step forward for the company and for the industry as a whole. It is expected to have a major impact on the way visual content is created and used, and will likely be a catalyst for the development of new and innovative tools and technologies in the future. This is a big win for Shutterstock users and the creative industry as a whole, as it opens up a new realm of possibilities for visual content creation.
