Creative platform Shutterstock, Inc., which offers content, tools, and full-service solutions for brands, businesses, and media companies, announced the launch of shutterstock.AI, a newly formed subsidiary with the goal of putting insights and data at the heart of its mission.

Furthermore, the newly formed Shutterstock.AI has acquired three of the most important artificial intelligence (AI) platforms such as Pattern89, Datasine, and Shotzr. Shutterstock.AI will utilize these three acquisitions to help creatives and customers reach their goals by making more data-informed content decisions.

Stan Pavlovsky, Chief Executive Officer at Shutterstock, said, “With these three acquisitions, Shutterstock.AI will help our customers globally solve the biggest creative challenge they have — discovering and selecting the right content that is relevant, and that resonates with audiences. We want our customers to create with confidence. To complement this, Shutterstock.AI will also help new customer segments accelerate the development of artificial intelligence, by unlocking the power of the data associated with our vast content library. From autonomous vehicles to content moderation, to AI-powered process automation, Shutterstock.AI’s high-quality data and services will enable companies to develop the next generation of technologies.”

In the near future, Shutterstock.AI will commercialize data assets within Shutterstock’s expansive content library, which contains 400 million images, videos, music tracks, and 3D models, as well as partner with innovative companies to enhance artificial intelligence resources related to computer vision and content insights.

As a performance-driven engine, shutterstock.AI will transform customers’ ideas into accomplishments in the future. The acquisition of these three innovative AI firms, as well as the launch of Shutterstock.AI, makes Shutterstock redefining what creativity means and help solve customers’ problems by expertly navigating the availability of content. To enable customers to make more informed content choices, Shutterstock.AI will develop predictive creative AI models leveraging cutting-edge technology to offer a higher degree of confidence about the quality of the content they create.