Shutterstock, a leading global technology company that provides licensed imagery, videos, and music to businesses, has announced an expansion of its long-standing relationship with Meta, a leading provider of 3D and augmented reality (AR) solutions.
The partnership, which began in 2019, has enabled Shutterstock to offer its customers access to a vast library of 3D assets, including products, environments, and characters, through Meta\’s platform. The expanded partnership will now include the integration of Shutterstock\’s extensive collection of 2D imagery and video into Meta\’s AR platform, allowing customers to easily incorporate high-quality visual assets into their AR experiences.
\”AI has the potential to drive an explosion of creativity. Shutterstock is expanding our long-standing relationship with Meta, which follows our partnerships with OpenAI and LG AI Research announced last year, to reinforce our mission to invest in technology that brings creative ideas to life faster. We want to automate the busywork required to complete creative projects and help creators understand how their work is resonating. Our content will remain at the heart of these advancements both on and off our platform, and we will continue to shape the future of generative AI in a way that is ethical and artist-centric,\” stated Paul Hennessy, Chief Executive Officer at Shutterstock.
Meta\’s AR platform allows businesses to easily create and publish AR experiences, including virtual try-on, virtual showroom, and virtual product demonstrations. The integration of Shutterstock\’s visual assets will enable businesses to enhance the realism and engagement of their AR experiences, helping them to stand out in a crowded market. The expanded partnership will also include a joint marketing and sales effort to promote the benefits of AR and the use of Shutterstock\’s visual assets in AR experiences to businesses of all sizes.
Shutterstock and Meta\’s expanded partnership is a significant step forward for the AR industry, enabling businesses to easily create and publish engaging AR experiences that drive customer engagement and sales. With the integration of Shutterstock\’s visual assets, businesses can now create even more realistic and immersive AR experiences that can be used across a wide range of industries.
This partnership is a testament to the growing importance of AR in today\’s digital landscape, and it is expected to have a significant impact on the future of the industry. As AR technology continues to evolve and become more accessible, we can expect to see more and more businesses incorporating AR into their marketing and sales strategies, and Shutterstock and Meta\’s partnership will play a key role in making that happen.
Overall, the partnership between Shutterstock and Meta is a win-win for both companies and their customers. With the integration of Shutterstock\’s vast library of visual assets, Meta\’s customers will be able to create more realistic and engaging AR experiences, which will drive customer engagement and sales. Meanwhile, Shutterstock\’s customers will have access to Meta\’s powerful AR platform, enabling them to easily create and publish AR experiences. This partnership will be a key driver in the growth and success of AR in the future.