An industry leader in data creation, Snowplow announced a collaboration with Databricks, the pioneer of the data lakehouse paradigm and a provider of data and AI.

With the new collaboration, joint customers and the open-source community will be able to integrate and construct powerful data-driven applications and composable customer data platforms (CDPs) in real-time on the Databricks Lakehouse Platform using Snowplow’s AI-ready, behavioral data. Additionally, data teams can now use behavioral data to power Snowplow’s new custom-built web models, sophisticated analytics, and automated insight as part of a composable CDP, right from their Databricks Lakehouse.

Alex Dean, CEO, and Co-Founder at Snowplow said, “It’s a reality today that many data teams are missing out on the massively untapped potential of behavioral data for AI and ML, due to the challenge of wrangling and preparing data. With Snowplow and Databricks, data teams can harness this potential by making accurate predictions with AI-ready data and generating deep customer understanding in real-time within Databricks.”

The new agreement enables users to take advantage of AI’s competitive advantage by providing them with the constant access to high-quality data needed to create AI/ML data applications quickly and easily within Databricks. As a result, Snowplow’s pioneering approach to “Data Creation” eliminates extensive preparation of data, so data science teams can focus on creating behaviors rather than cleaning and preparing data.

Roger Murff, VP, ISV Partners at Databricks, said, “Our partners are vital to bringing the power of Databricks’ Lakehouse Platform to more customers around the world. We are thrilled for this partnership since behavioral data created with Snowplow can be loaded directly to Databricks without complex preparation processes, which is a key competitive advantage for modern data teams.”