A leading feature delivery and experimentation platform, Split, announced new capabilities built into their comprehensive go-forward architecture, the Split Feature Data Platform, at their customer conference Flagship 2022. (FDP). The Feature Data Platform creates a comprehensive standard practice foundation for all feature management solutions based on three pillars: control, insight, and action.

Brian Bell, CEO of Split, said, “The Split Feature Data Platform establishes a new best practice for our profession. Every feature management tool without exception should provide practitioners with Control, Insight, and Action. With External Feature Flags, Split is expanding the boundaries of the industry, making it easier for every development team in the world to adopt advanced measurement and analytics. Our integration with Microsoft is a testament to the significance of this breakthrough.”

The announcement of the industry-first Split External Feature Flags coincides with the debut of the Feature Data Platform. External Feature Flags is a significant technical advance that allows the Split Feature Data Platform to ingest feature flag data from both native and third-party feature flag vendors. When legacy technologies are embedded and difficult to replace, this eliminates a huge barrier to enhanced measurement and analytics adoption.

In the coming time, the Feature Data Platform will see significant improvements, such as,

1. Control – Feature flags lifecycle management and governance

  • User experience based on personas
  • For error-free configuration, use an attribute dictionary.
  • Permissions to view workspaces for easier collaboration
  • For scalability and reusability, use rollout templates.
  • Support for SCIM for a unified identity management system

2. Insight – Recognizing a connection

  • For high-velocity decision-making, always valid findings Multi-armed bandit for automatic convergence toward the test winner

3. Action – Automatically putting Control and Insight into practice.

  • Intelligent automatic rollouts and rollbacks based on performance metrics

Actions in Slack, ServiceNow, and Microsoft Teams are triggered by the integration’s hub.

The Split Feature Data Platform is now available to a vast ecosystem of feature flag tools thanks to Split External Feature Flags. Open-source solutions such as Unleash and split.rb have already been integrated. Integration with Microsoft Azure App Configuration feature management has also been disclosed. Split’s connection allows you to examine audit logs, impression records, and send flag data to downstream destinations, and Azure App Configuration feature management allows you to target consumers by percentage.

According to Split customer Anthony Liatsis, CTO and co-founder of CreditIQ, “Split’s ability to integrate into our stack with minimum disruption sets them apart. With our sophisticated development stack, we want partners who reduce the burden of change management, rather than require major lift-and-shift migrations. The ability to ingest 3rd party feature flag data is important for helping companies like us get up and running quickly. Additionally, sending feature context to downstream services gives us a way to distribute business insight cross-functionally.”