A Streaming video platform, STN Video, announced that its AI-powered recirculation tool has been enhanced and offers publishers greater options to monetize their content. In addition to being driven by artificial intelligence (AI), the STN advanced recirculation tool has been designed to meet the needs of publishers who want to offer their visitors compelling content.

Jacquie King, Vice President of Business Operations at STN Video, said, “We know that a one-size solution for video engagement simply doesn’t work. That’s why the recirculation is configurable to the individual needs of our publishers via automated or curated playlist creation of their most engaging stories. The versatility of all of our solutions are driven by a respect for our clients’ own needs to give their audience a tailored experience that keeps them coming back–our approach to video recirculation is no different.”

STN provides the most comprehensive suite of premium video content in the world, including all the major players in sports, news, and entertainment. STN’s advanced recirculation tool complements the publisher’s own editorial content with its own video content offering to fulfill all the needs of their readers. Publishers can customize the STN platform to match their preferences and strategy by delivering a clickable preview of trending articles across their website to keep their readers informed and on-page. The revenue stream of publishers also comes from video ads, subscriptions, and online sales.

Matthew Watson, CEO of STN Video, said, “When we deliver premium video content in a fast player, configured for a publisher’s audience, we will help that publisher create a better relationship with their audience and advertisers. Our delivery of this best-of-breed recirculation solution is just a part of our ongoing mission to empower publisher storytelling with fantastic content, encompassing the best technology, in a flexible manner that delivers an exceptional user experience. This is just our most recent example of this commitment, and one we will continually deliver against with more exciting announcements following shortly.”

STN has been developing technologies to improve user experience and boost revenue for publishers, and the STN Video recirculation tool is one of the latest.

Other new offerings include-

  • A WordPress plugin that allows publishers to integrate the STN Online Video Platform with their CMS.
  • Publisher’s Dashboard, which provides control over embedding video, building playlists, uploading content, and tracking analytics.
  • Video Smart Match® automatically imports video from the STN library based on the article, and then integrates it into the editorial automatically.