Stravito users with a KnowledgeHound subscription can now access all their research in one place to quickly evaluate survey data.
Stravito, the enterprise insights platform democratizing access to market research for the world’s largest organizations, today announced a partnership with KnowledgeHound, a leading search-based survey analysis platform, to deliver a fully centralized insights management experience.
Organizations subscribed to both platforms and this new integration can now access all of their survey research data in KnowledgeHound from within the Stravito interface and can easily link to powerful data visualization tools inside of KnowledgeHound that automatically turn survey data into charts or graphs for further analysis or presentation.
According to Stravito Founder and CEO Thor Olof Philogéne, the integration of KnowledgeHound’s survey analysis into the Stravito platform increases the value of both solutions and delivers on Stravito’s mission to simplify knowledge discovery, ensuring it remains alive and in use for further analysis or presentation.
By partnering, Stravito and KnowledgeHound are allowing users to review customer survey data alongside unstructured data so they are always conducting analysis with the full context.
Philogéne comments, “Stravito’s vision is to keep knowledge alive and in use, and our partnership with KnowledgeHound moves us closer to achieving this. Integrating its search API into the Stravito platform ensures users extract the most value out of their survey data to identify meaningful insights, unlock opportunity and truly move business forward.”
Laura Baker, CEO of KnowledgeHound, said, “Separately, Stravito and KnowledgeHound offer powerful data mining that help businesses grow and succeed. When combined in a single interface, they form a one-stop insights shop allowing teams to truly search, analyze and integrate insights into business strategy so they can accurately respond to market challenges, conduct long-term planning, and make informed decisions. We’re excited to create a collaborative ecosystem that fosters innovation while further moving organizations towards a single source of truth.”
KnowledgeHound’s search based analytics platform has partnered with survey providers Qualtrics, Momentive, AYTM, Toluna and 1Q, and internally manages the cleaning, onboarding and standardization of new survey data agnostic of research suppliers. Data files found in KnowledgeHound are now searchable through Stravito and can be further analyzed directly inside the application, so brands retain the same level of access whether they use Stravito or choose to log in directly to KnowledgeHound’s platform. Operators can also set custom access controls for individual users to protect sensitive data.
Stravito was founded in 2017 by market research veterans and former iZettle employees. Today customers include world-leading enterprises such as McDonalds, Electrolux, Comcast and Carlsberg.
Stravito is an AI-powered enterprise insights platform that democratizes access to market research, making it fast and easy to use research to make better decisions.
Teams such as consumer insights use Stravito’s intuitive, highly automated cloud service to centralize internal and external data sources, organize research and data, and quickly generate the findings that organizations need to power growth.
Stravito was founded in Sweden in 2017 by a team of entrepreneurs with decades of technology and research industry experience. Today it is represented globally with bases in Stockholm, London, Amsterdam and Boston, United States.
KnowledgeHound is a Chicago-based marketing technology company. Its search-based survey data analysis solution empowers clients to make customer-focused decisions on the fly by maximizing the impact and lifetime value of already expensive and hard to leverage survey data. The company is proud to partner with world-class Fortune 500 organizations, transforming and unifying survey data into approachable insights that allow their market research and analytics teams to move at the speed of the business, ensuring their customers stay at the forefront of every business decision while driving efficiencies along the way.