Streamlytics, a leading provider of human powered data, announced its inclusion on the expanded marketing cloud customer data platform on Salesforce App Exchange. The purpose of this collaboration is to understand customer requirements and to provide personalized support. This integration will help in accelerating customers’ digital journey and in driving business objectives.

Woodson Martin, EVP and GM of AppExchange, said, “Salesforce is thrilled Streamlytics is joining Salesforce AppExchange in the expansion of the Marketing Cloud Customer Data Platform ecosystem. A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world. We can’t wait to see how the innovations from Streamlytics will help customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”

Salesforce’s customer data platform allows brands to create a single source of truth that helps in offering intelligent, actionable, humanized, and personalized customer support. The integration of customer data platform with Streamlytics’s app will allow customers to efficiently utilize vast consumer decision drivers derived from approximately 7 billion ethically sourced data signals. This will help in transforming personalized experiences at scale for consumer brands and enhance customer experience.

“Never before have brands had the ability to refine their 1st party data strategies with an ethical data provider at scale. Streamlytics joining the Salesforce AppExchange allows brands to confidently leverage sophisticated data signals in a simplistic manner to grow revenue”, said Angela Benton, founder and CEO of Streamlytics.

Streamlytics segments data signals and identifies consumer decision drivers using Artificial Intelligence (AI) from raw and unstructured datasets which include actual usage data like content consumption, purchase history etc. These datasets help in analyzing customer behavioral patterns and in obtaining enhanced customer insights. Through improved customer experience, brands will be able to significantly increase overall lifetime value of customers and boost revenue.