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Synoptek Enhances its Digital Customer-centric Focus as it Acquires Macquarium

Customer Experience (CX), Customer Service, Customer Engagement, Customer Experience Management (CEM), Customer Relationship Management (CRM), Customer Communication Management (CCM), Customer Data Platform (CDP), Customer Journey Mapping (CJM), Customer Journey, Loyalty Technology, Personalization Engines, Voice of Customer Platforms, Digital Transformation, Customer Experience News, CX News
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A leading global IT and business management consultancy, Synoptek, acquired an eminent customer experience agency, Macquarium, to improve its digital customer experience facilities. This amalgamation of Synoptek’s unparalleled transformative capabilities and Macquarium’s renowned customer engagement strategies and solutions, will surely expand their customer base.

Macquarium is known to have provided distinguished customer experience (CX) to clients on an international level. Some of its clients include, Southern Company, Snap-on-Tools, Wells Fargo, Norfolk Southern, and more. Acquisition of such a company by a managed IT services provider and global systems integrator, will ensure both comprehensive IT management and consultancy services and unmatched customer satisfaction.

Tim Britt, Chief Executive Officer of Synoptek, stated, “With a keen focus on meeting the needs of our valued clients at the heart of everything we do at Synoptek, this acquisition is an exciting step forward for our organization”. He further added, “This marriage of two industry-leading brands with a shared vision and commitment to delivering an unprecedented standard of excellence will allow our organization to reach new heights on behalf of every customer we serve.”

Synoptek works in partnership with clients to help grow their businesses and to strengthen their competitive position through transformative strategies. The integration of digital customer experience and retention strategies will ensure exceptional business results and improved service to all its stakeholders.

“With the increased prevalence of distributed workforces, the market for fully integrated solutions couldn’t be more valued than now”, stated Marc F. Adler, Founder and Chairman of Macquarium. He added, “Joining forces with an industry powerhouse like Synoptek increases the scale and scope of our capabilities. Synoptek’s impressive global team of around 1,000 industry experts will serve as an invaluable resource to uphold our mission of delivering superior customer experiences.”

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