System1 has finalized the purchase of NextGen Shopping, Inc‘s CouponFollow for an estimated amount of $115 million. The acquisition of CouponFollow will enhance the e-commerce efforts of System1 by providing a set of shopping-related solutions that can be integrated into their product line and allow them to expand their relationship directly with advertisers.

Michael Blend, CEO of System1, stated that “With e-commerce’s continued spending growth, we see a tremendous opportunity to leverage our RAMP customer acquisition platform to further scale CouponFollow’s business. Marc Mezzacca and his team have built a great product and bring a wealth of expertise in retail, digital coupons and SEO to System1. We are thrilled to welcome them to the System1 team, ”

CouponFollow has a customer base of over 5000 brands across industries, including fashion, travel, and electronics. System1’s RAMP platform will aid in the expansion of CouponFollow’s client acquisition activities.

“Being part of System1 will provide CouponFollow with the platform to grow and compete for market share in this dynamic industry. We look forward to bringing our product offerings to what could potentially be millions more consumers in the near future.” Commented, Marc Mezzacca, founder, and CEO of NextGen Shopping.

New York-based CouponFollow’s team will be joining System1’s team, and CEO Marc Mezzacca will be part of System1’s executive leadership team. The investment consideration was allocated to NextGen Shopping owners in a private placement.