Leading small business marketing software platform, Tailwind completes the purchase of a software platform that generates custom replies and content with artificial intelligence (AI), Replier.ai. The new deal will help in enhancing the customer base, team expansion, and products. Replier is the 6th acquisition of Tailwind which is backed by US-based firm Pilot Growth Equity.

“Tailwind is committed to helping small business owners accomplish their marketing effectively and easily. The copywriting power of Replier.ai is truly remarkable. We can’t wait to incorporate that functionality across the Tailwind marketing system to empower our members to put their best foot forward in all of their content,” said Tailwind Co-Founder and CEO, Daniel Maloney.

Tailwind was able to solve the problem of developing AI-driven marketing copy after the acquisition as they started using the services of Replier. The partnership also enabled to enhance the business as they were able to identify the vast opportunity before them.

Will Washburn, Tailwind VP of Engineering, commented “For a company whose members are as diverse as ours, being able to tailor AI to the specific needs of each customer’s brand is critical – but also a meaningful technical challenge. The Replier.ai team had made great strides in that direction and we’re excited to work together to fully realize that vision.”

Tailwind can make world-class level marketing simple for all their customers using the high-quality customized content marketing of Replier that is backed by artificial intelligence (AI). It also fulfills Replier’s mission of helping small business firms use their technology. The acquisition has enabled Tailwind to become closer to the development of a complete marketing solution that helps them to become market pioneers.