A UK-based startup called AI Music was recently acquired by Apple for its song-shifting technology, in which royalty-free music can be used to compose a song. Artificial intelligence (AI) is used in AI Music to dynamically produce music based on user interaction. Its website which is currently unavailable explains how its AI algorithms can be used to create music that adapts to different use cases – publishing, fitness, marketing, and so on.

Siavash Mahdavi, the company’s chief executive officer, stated in an interview, “It’s that idea of contextual AI. Maybe you listen to a song and in the morning, it might be a little bit more of an acoustic version. Maybe that same song when you play it as you’re about to go to the gym, it’s a deep-house or drum’n’bass version. And in the evening, it’s a bit jazzier. The song can actually shift itself. The entire genre can change, or the key it’s played in.”

In AI Music, the most notable feature is its “Infinite Music Engine”, which uses artificial intelligence (AI) to automatically “shift” songs based on certain factors, such as time and location. It can, therefore, create different variations of songs to give the listener a completely new experience.

A feature that makes AI Music’s music engine even more interesting is that it automatically changes songs based on user interaction, such as if you are exercising while listening to music, AI Music may automatically alter the music tempo.