A global leading provider of consumer intelligence platforms, Talkwalker announced the release of Talkwalker Forecasting, a new predictive analytics intelligence hub. The company has offered its first service in the consumer intelligence space.
Jack Richards Marketing Manager UK & Nordics at Talkwalker said, “Talkwalker has been at the cutting edge of consumer intelligence innovation, being the first to introduce visual analytics and AI-powered sentiment analysis, now predictive consumer intelligence will be the next standard. Talkwalker’s Blue Silk AI provides users with the latest consumer intelligence analytics, enabling cleaner data, and richer insights, with a solution tailored for each client.”
“With a relentless focus on innovation, we can now not only offer best-in-class retrospective and real-time insights but predictive analytics which helps drive future strategy.”
Talkwalker Forecasting is powered by Blue Silk Artificial Intelligence, enabling businesses and brands to forecast consumer behavior and identify new trends before they arise.
As a result of its AI-powered predictive analytics and consumer intelligence capabilities, brands can predict how topics, trends, and campaigns will evolve over 90 days and adjust their marketing campaigns accordingly. Based on predictions of consumer behaviour organizations can identify new and emerging trends in real-time.
Thus, Talkwalker believes that they will be able to be more proactive and optimize their strategies not only in response to current consumer trends, but in response to future trends, and deliver products consumers are seeking before they know they need them.