Tata Digital, a part of Tata Group that helps in building digital businesses, recently collaborated with a computer vision and artificial intelligence (AI) company, Mad Street Den, to enhance customer engagement and to elevate customer experience. The aim of this partnership is to enhance the Tata Neu app in providing personalized and connected customer experience.

Integrating Tata Group’s reputed brands into a single super app, Tata Neu offers personalized and extensive shopping experience to all users. Mad Street Den’s models of generalizable intelligence and strategies to contextualize scalable AI solutions help in incorporating AI across industries. With this collaboration, Tata Digital intends to utilize Mad Street Den’s Blox.ai platform to enhance the features and functionalities of the Tata Neu app in order to provide a seamless shopping experience to all its customers.

Pratik Pal, CEO of Tata Digital, commented, “The strengths that MSD has, especially in fashion and electronics and having worked with some leading customers, they clearly had a very strong base.”

Mad Street Den’s Blox.ai platform can extract and improve content from inventory and analyze customer behavior to deliver data-driven actionable insights and personalized customer experience across multiple channels. Such features will enhance the Tata Neu platform and help in offering personalized, versatile, and relevant options to customers throughout their shopping journey.

Ashwini Asokan, Founder, and Chief Executive Officer (CEO) of Mad Street Den, said, “Our AI solutions absorb multi-dimensional data, real-time, responding to customers and users dynamically and deliver value across the value chain”.

“With Blox.ai, we’re able to solve the entire gamut of problems from cleaning and enriching data to automating a variety of processes that are mission-critical for the companies we work with. Our aim is to make every high-growth company and its teams around the world, AI-native,” added Asokan.