Providing digital transformation, consulting, and business reengineering solutions, Tech Mahindra recently announced a collaboration with, which offers a next-generation TX automation platform for improving enterprise customer experiences (CXs) through conversational AI. Through this partnership, enterprises will be able to redefine how they communicate with their customers, employees, and vendors.

Birendra Sen, Head, Business Process Services, Tech Mahindra said, “As organizations across the globe are shifting from transactional to a conversational business model, we believe that conversational CX and EX solutions will revolutionize the way they do business. Our partnership with is aimed at driving digital transformations in the CX and EX space. Together, we aim to redefine the way enterprises connect with their customers and employees by personalizing their interactions.”

Under the partnership, Tech Mahindra and Yellow.AI will work together to develop next-generation Conversational AI solutions to enhance omnichannel capabilities such as Enterprise Resource Planning (ERP), Human Resources Management System (HRMS), Supply Chain Management (SCM), and Customer Relationship Management (CRM). Enterprises across all sectors will benefit from these implementations in areas such as telecommunications, media and entertainment, energy, and utilities, automotive, healthcare, retail, and manufacturing, which will reduce costs, optimize resources, improve response times, and provide valuable industry insights.

Raghu Ravinutala, CEO and Co-Founder, said, “We are breaking new ground with Tech Mahindra to give enterprise customers a competitive advantage with greater efficiencies across business processes. With our joint offerings, we aim to redefine how enterprises connect with their customers, employees, and vendors. Combining a conversational layer built on our rich NLP engine with Tech Mahindra’s deep expertise in optimizing day-to-day business activities, our objective is to transform the future of work across a broad set of industries.”