In order to cater to both the enterprise and consumer markets, a global analytics consultancy, The Math Company has developed its highly advanced and nuanced CPG application suite on Co.dx, an AI/ML platform that enables building and deploying many applications in client ecosystems.
According to Anuj Krishna, Co-Founder & Head of Assets at TheMathCompany, said, Co.dx is abstracted from tackling industry-wide challenges to reduce time to value, and the CPG application suite focuses on standardizing processes and helping resolve key problems within the CPG industry, such as providing stakeholders with a holistic view into category performance. With our proprietary contextualized AI algorithms designed to drive action, we help augment decisions and enable our clients to stay ahead of the competition. With newer opportunities, we expect to expand and build a range of application suites on Co.dx for other functional and industry verticals, ensuring rapid impact for enterprises.”
Through Co.dx’s CPG-specific AI capabilities, applications can be generated at the point of sale despite changing retail structures, changing consumer behaviors, and other challenges that occur within the CPG sector. Phase 1 of TheMathCompany’s strategy is to launch Co.dx’s CPG application suites to boost revenue across the business value chain while providing granular insight into performance across each product category.
With cutting-edge technology, Co.dx’s ready-to-deploy applications streamline CPG businesses’ ability to grow double-digit and maximize ROI. This is accomplished by assisting CPG firms in resolving persistent challenges, such as the harmonization of data sources, business process transformation, and application integration.
These application suites were designed and developed by TheMathCompany based on the experience of serving Fortune 500 companies in solving real-world business problems, including assortment, distribution, pricing, promotions, and maximizing return on marketing spend.
The Co.dx apps can be customized to meet business nuances for seamless integration. In addition to assisting executives in making short- and long-term tactical plans, the company’s applications also offer insightful data for strategic planning. Based on pre-built AI components, Co.dx enables companies to accelerate the time-to-value process by over 50%.